Our Story
From humble origins to a global footprint.
Founded in the 1970s by two tailors in Smithfield, Sydney. Dina Uniform Group has become one of Australia’s largest uniform and complete wardrobe management solutions providers. We proudly remain 100% Australian-owned by a small group of savvy investors, many of our team have been with us for a long time. This continuity has cemented an in-depth knowledge of the industry. Even the most complex solutions are executed with absolute confidence.
We're passionate about providing exceptional uniform solutions. We've had the privilege of collaborating with iconic teams like the Newcastle Knights, Westfield, and NRMA, crafting custom-designed suiting and workwear that inspires and unites. We believe every team deserves to feel confident and empowered, and that's what drives us!
Dressing top teams
Our Values
Quality & Innovation
We are committed to offering high-quality, authentic, and innovative uniform solutions tailored to each client's specific needs.
Exceptional Service
We have over 45 years of demonstrated apparel experience and have invested in a team of talented, passionate and inspired professionals across our core areas.
Fit for purpose
Dina believes that uniforms should not only be functional but also inspiring and unifying for the workforce
Acknowledgment of Country
We acknowledge the traditional custodians of the land on which we work, The Dharawal People Of The Eora Nation, and pay our respects to their elders past, present and emerging.
As a sign of respect and a tangible expression of our journey towards reconciliation, we've commissioned an Indigenous artist to create a piece which reflects themes of connection and our core values.
Better Together
The combined expertise of Dina Uniform Group, Carney Sports Marketing, and Classic Sportswear delivers a powerhouse of uniform solutions across corporate, service, and sportswear industries.
Being a part of the Better Together Group gives you unparalleled access to a diverse range of knowledge and experience.
